Magpie launches first of its kind social norm campaign
We were very proud to launch a first of its kind UK Social Norms campaign in 2010. The campaign ‘What the flock’ (www.whattheflock.org.uk) was aimed at students across three universities in Leeds. Please read on for our press release which featured in various publications including Creative Review and The Guardian… Leeds based agency launches first … Read more
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Look what flew into the Magpie office! To make your own: take a scramble of wool, add buttons.. garnish with feathers. stuff well. I hear magpies eat dog food, but this ones going to be fed Ged’s left over chips! Eleanor (doting mother)
Leeds Met SU Website
This is a project we’re really proud of. From a very kind recommendation from Andy Winter at York St John SU, Leeds Met SU approached Magpie to bid for their website tender. This was a project we really wanted to get our teeth into and deliver something the Union could be really proud of, and … Read more
Enhance your in-store marketing with sound
A really simple and effective way of enhancing your commercial brand without more posters and more POS shelf talkers is to use sound. For this example I refer to my past job when I was in charge of producing marketing for the commercial services within Leeds University Union. I felt the shop needed more of … Read more
Have a purple cow
Whenever I give a talk I always refer to Seth Godin’s analogy of a purple cow. The concept: if you are driving down a country lane and there are lots of cows in a field then you stop seeing them after a while, you become used to them. However if one of those cows was … Read more
